The Western Carolina University special event that launched the Dillsboro mobile web app has won a Hermes Creative Award from the Association of Marketing and Communication Professionals.
The Hermes Creative Award is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
The Dillsboro Mobile Web App won a Gold Award in the special events category. The name “Hermes Creative Award” is derived from the Greek messenger Hermes and reflects the role of public relations as messengers and creators of communication materials and programs.
The launch event was coordinated by Dr. Betty Farmer and three senior-level public relations students in WCU’s Department of Communication. The Dillsboro mobile web app was created by computer information systems students in WCU’s College of Business. The app connects smartphone users to Dillsboro’s businesses and attractions. The app and its promotion are part of the ongoing Dillsboro/WCU partnership that matches WCU expertise with opportunities in Dillsboro.